Walt Disney once stated, “Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.” At BC&P International, curiosity to us means creativity. Most people associate creativity with just artists and painters. They believe that the utilization of creativity only happens for that genre of work. This is not true at all. “In fact, creativity is known to derive from a quality that can create. Innovation, technology, business, and marketing they require creativity. The use of brilliant new ideas, strategies, and mindsets in a growing world,” says Gustavo Rodriguez, managing director of BC&P International. At BC&P International, we know that the best version of creativity is to be the best at what you do.
“Take notice of some of the greatest individuals in our previous and current history: Thomas Edison, Steve Jobs, Jeff Bezos, and much more; all these individuals have one common factor. They have created concepts and made them into reality for other human beings to use and get used from,” mentions Gustavo Rodriguez of BC&P International. Similarly, at BC&P International we try to use every ounce of creativity in anything that we do. We instill that mindset on our business partners and representatives. The dictionary literally defines creativity as “Ability to make or think of new ideas,” and we know that any, if not all individuals are capable of creating fantastic new things. In the business world, we need new tools, ideas and minds to come up with other new things. By using critical thinking, analysis and creativity we can do amazing things. It’s pretty certain that creativity isn’t just used in the fine arts field. We place an importance on this very much so. We use it on an everyday basis and love that individuals can bring new strategies to the field,” says Gustavo Rodriguez of BC&P International.
Steve Jobs once said, “You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” We agree and find that the best way to keep your creativity alive is by being a lifelong learner. Never stop questioning anything, read a lot, take new classes, learn new skills and keep yourself educated in every aspect and field. “This is what makes individuals all-rounders. It’s what makes you creative and that’s one of the intellectual qualities and tools an individual can have,” says Gustavo Rodriguez of BC&P International.