It’s normal for people to think about what they want to achieve in life. They may want to become wealthy or to create a product that’s really valuable to people. Alternatively, they may want to spend quality time with the ones they love or do something that inspires them and makes them feel great about yourself. Life’s all about choices. Or is it? Can you have it all? Here, BC&P International review “Start Something That Matters” by Blake Mycoskie (published by Virgin Books).
“This is a great, and inspiring, book, that shows that we don’t have to choose between business success and doing something that we truly love”, said Gustavo Rodriguez, director of BC&P International. “It shows how business can also have a social heart, so if you really want to make the world a better place, and are passionate about a great cause, then becoming an entrepreneur may be the best way to achieve it.”
The best-selling book allows entrepreneur Blake Mycoskie to tell his personal story, and there are plenty of lessons that both new and experienced entrepreneurs can take from it. He traveled in South America in 2006 and saw many children that were barefoot because they couldn’t afford shoes, as well as seeing the health problems that this resulted in. He knew that he wanted to help, but rather than starting a charity he believed that enterprise held the key. In Argentina, he saw simple shoes called alpargatos, which local farmers and cowboys wore. He believed that the shoes if marketed well, would sell back home in the USA, and this led the way to him launching ‘tomorrow’s shoes’, or TOMS. A unique selling point is that for each pair sold, the company will supply a free pair of shoes to a child who needed them. From humble beginnings, this has proved very successful, and now some of the biggest stars in Hollywood and fashion can be seen wearing them.
The book outlines a six-point plan that lay behind the success of TOMS. These can be summarized as follows: make business personal, keep the concept simple, be resourceful and innovative, remain humble and genuine, be a business that gives back, and be prepared to work hard and enjoy what it is that you do.
“Blake Mycoskie is a real business visionary, who saw a problem and came up with a new and effective solution”, said Gustavo Rodriguez of BC&P International. “It’s great to see that having a heart can help a business flourish. The book also shows the importance of passion and believing in what you do. This is a key to business success.”
BC&P International can also help businesses succeed, through their tailor made direct marketing campaigns that bring in new customers and increase brand awareness.